Murad Peret | Creative Director

oh hi…

I'm a creative director who builds brands, teams, and the kind of moments people actually remember. I started as a video editor, editing videos on bootleg software since middle school, and never left the craft behind, so I'm as comfortable shaping a brand strategy as I am in the edit at 2am. The throughline is I have a healthy allergy to anything that feels like a corporate sizzle reel and brands that make an effort to be boring.

I spent four years building and leading the creative studio at Roblox, where I ran a team of designers, producers, and industry veterans and owned creative across the platform's biggest moments. I led the partnerships with Nike, Gucci, Columbia Records, Vans, and the NFL; directed the Twenty One Pilots and Lil Nas X virtual concerts, the largest events in the platform's history; and led all creative for Roblox's IPO, partnering with Goldman Sachs on a campaign that ran from the trading floor to a Times Square takeover. I also reinvented the company's awards show into a fully immersive, real-time animated event inside Roblox itself, and shaped RDC, its flagship developers conference, into a global hybrid stage.

Alongside the brand and event work, I've always chased the smaller, human stories too. At Roblox I created A Roblox Story, a documentary series about real people in the community, and I've since directed founder films about people building strange and ambitious things, lately the ones shaping AI. Find the right person, ask the right questions, and the brand takes care of itself.

These days I run my own studio, 3Twelve, directing brand films and creative for technology and entertainment companies, currently including Google's drone-delivery division, Wing. Before that I led content and founder storytelling at Andreessen Horowitz while building Speedrun.

I like good people, real stories, and work that doesn't take itself too seriously while being made with total seriousness. If that sounds like your kind of thing, let's talk.

WHERE I'VE BEEN: 3Twelve (Founder) Google / Wing Andreessen Horowitz — Speedrun Roblox Riot Games Telltale Games Microsoft / Xbox

SELECTED WORK: Roblox IPO campaign Twenty One Pilots & Lil Nas X virtual concerts The Bloxy Awards / Roblox Innovation Awards RDC — Roblox Developers Conference A Roblox Story (documentary series) a16z founder films Gucci Garden on Roblox Ivory Shadows (Academy-qualifying thesis film) The Walking Dead Telltale Series

PARTNERS & FRANCHISES: Disney · Netflix · HBO · Warner Bros. · Nike · Gucci · Columbia Records · Vans · NFL · Goldman Sachs The Walking Dead · Batman · Game of Thrones · Stranger Things

AWARDS & RECOGNITION: Webby Award Winner Multiple Webby Honoree Cannes Corporate Media Finalist SVA Chairman's Award